THE DETERMINANTS OF PURCHASE DECISION

The Determinants of Purchase Decision

This study aims to analyze the effect of the halal label, product quality, financial literacy and price on purchasing decisions for REVLON lipstick Countertop Deep Fryers products in Semarang.The number of samples in this study were 100 respondents, the sampling technique was purposive sampling.The analytical tool used is path analysis, where previ

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Impact of human resource practice on work engagement and turnover intention in information technology companies

Orientation: The information technology (IT) sector, a global economic driver, faces high employee turnover because of low work engagement.This study examines the relationship between human resource management (HRM) practices and their impact on work engagement and turnover intention (TI) in IT companies.Research purpose: The primary purpose of thi

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